Entrepreneurship and Cutting Edge Technologies
This course will focus to a high degree on the Business Model Canvas and Business and Profit models
LEARN IT FOR FREE:
COURSE DESCRIPTION
This Entrepreneurship course has cutting
edge content from the world of business, which we believe has not
percolated down to business school level in India. This course will
focus to a high degree on the Business Model Canvas. Another focus area
of this course would be Business and Profit models. We will be dealing
with the followings in this Course:
·Introduction to the Business Model Canvas – 9 building blocks
·Profit Patterns - Multisided platforms - The Advantage,
Decoding the Google business model, eBay and Apple business models
·Business Models - The Pyramid profit model
·The "bait and hook" profit model
·The "Freemium" business model
·The Long Tail business model
·The unbundling business model
·Profit models - Direct to Home
·Multi component profit model
·Brand profits
·Local leadership model
·Specialty product profit model
·Time profit model
·Profit multiplier model
The Business Model Canvas, is a strategic management and
entrepreneurial tool. It is a visual chart with elements describing a
firm's value proposition, infrastructure, customers, and finances. It
assists firms in aligning their activities by illustrating potential
trade-offs.
By the completion of this course, the
participants will have good knowledge about different business models.
This course will also help entrepreneurs to decide upon and come up with
a business model that suits their business.
Entrepreneurship is the process of starting a business or other
organization. The entrepreneur develops a business model, acquires the
human and other required resources, and is fully responsible for its
success or failure. Entrepreneurship operates within an entrepreneurship
ecosystem.
The main idea in this course is learning
how to rapidly develop and test ideas by gathering massive amounts of
customer and marketplace feedback. Many startups fail by not validating
their ideas early on with real-life customers. In order to mitigate
that, students will learn how to get out of the building and search for
the real pain points and unmet needs of customers. Only with these can
the entrepreneur find a proper solution and establish a suitable
business model.
The main idea in this course is
learning how to rapidly develop and test ideas by gathering massive
amounts of customer and marketplace feedback. Many startups fail by not
validating their ideas early on with real-life customers. In order to
mitigate that, students will learn how to get out of the building and
search for the real pain points and unmet needs of customers. Only with
these can the entrepreneur find a proper solution and establish a
suitable business model.
In an introduction to
the basics of the famous Customer Development Process, the course
provides an insight into the key tools and steps needed to build a
successful startup.
The key idea in this
course is learning how to rapidly develop and test ideas by gathering
massive amounts of customer and marketplace feedback. Many startups fail
by not validating their ideas early on with real-life customers.
Students will learn to "get out of the building" to talk to real
customers to find out what they actually want, not what founders think
they want.
A business model describes the
rationale of how an organization creates, delivers, and captures value.
The starting point for any good discussion, meeting, or workshop on
business model innovation should be a shared understanding of what a
business model actually is. We need a business model concept that
everybody understands: one that facilitates description and discussion.
We need to start from the same point and talk about the same thing. The
challenge is that the concept must be simple, relevant, and intuitively
understandable, while not oversimplifying the complexities of how
enterprises function.
We believe a business
model can best be described through nine basic building blocks that show
the logic of how a company intends to make money. The nine blocks cover
the four main areas of a business: customers, offer, infrastructure and
financial viability. The business model is like a blueprint for a
strategy to be implemented through organizational structures, processes,
systems.
The 9 Building Blocks
1) Customer Segments
2) Value Propositions
3) The Channels Building Block
4) Customer Relationships
5) Revenue Streams
6) Key Resources
7) Key Activities
8) Key Partnerships
9) Cost Structure
Comments
Post a Comment