[GET] Udemy - HubSpot Academy Content Marketing Certification Course

HubSpot Academy Content Marketing Certification Course

Learn how to power your business with remarkable content.

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Course Description

So what is content marketing, anyway? 

• Content marketing is a marketing strategy that centers on creating, publishing, and distributing content for your target audience -- usually online -- the goal of which is to attract new customers. 

Why is content marketing so great? 

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• It's cost-effective because your content continues to deliver value (website traffic and leads) long after it's first created and published.
• It builds trust with your target audience by demonstrating your expertise and ability to solve their problem.

What will I learn in this course?

• This course will teach you how to build scalable, repeatable processes for creating and promoting content that attracts website traffic and converts it into leads for your business. If you're creating content or managing content creators - this course will give you expert tactics for efficiently building your content library, and extracting more value from every content asset you create.

What is HubSpot Academy?

HubSpot Academy is the worldwide leader in inbound education. As the training division of HubSpot, HubSpot Academy serves marketing and sales professionals with free training for the digital age. With over 50,000 awarded annually, HubSpot Academy's Inbound Certification has become the official badge of the inbound movement. We aim to educate and inspire people so that we, together, can transform the way the world does business.

What are the requirements?

• This course is for anyone interested in growing their business, and their career, through content marketing. We recommend completing the HubSpot Academy Inbound Marketing Certification Course to build a fundamental understanding of the inbound methodology prior to taking this course.

What am I going to get from this course?

• Implement a sustainable content marketing strategy for your business.
• Create a long-term content framework and strategy.
• Generate content ideas and execute them with effective writing and storytelling.
• Extend the value of content through repurposing.
• Effectively promote content and measure audience engagement.

What is the target audience?

• Marketers looking to advance their marketing career with an advanced certification.
• Marketing Leaders who want their team to get more value from every content asset.
• Entrepreneurs who need to grow their audience, and nurture their customers.
• Students looking for internships or full-time positions in digital marketing roles.